The Loyalty program provision should typically be a closing figure. Does the PnL have an actual expenses for this? That should be used for division. Some may actually have redeemed the loyalty program points.
Also, secondly how effectively are these rewards also matters in the perspective of the carpenter.
For all we know, say even if 50 percent of these rewards can't be redeemed then the company may just end up spending half of this and it may not be as smart a move and lead to negative publicity in terms of not being of great use in the carpenter word of mouth community.
The Loyalty program provision should typically be a closing figure. Does the PnL have an actual expenses for this? That should be used for division. Some may actually have redeemed the loyalty program points.
Also, secondly how effectively are these rewards also matters in the perspective of the carpenter.
For all we know, say even if 50 percent of these rewards can't be redeemed then the company may just end up spending half of this and it may not be as smart a move and lead to negative publicity in terms of not being of great use in the carpenter word of mouth community.
you are right on the efficiency of the rewards and in what proportion they will bring in more revenue, hence wait and watch for me.
Super analysis. Buy?
I am waiting to see the flywheel spinning out higher revenues; aur 2 quarters dekhate